DE’NOIR didn’t start with perfumes. On 10 June 2023, we started as a jewellery brand a beautiful beginning, but not something that could truly grow. Then we tried ladies clothing… and failed so hard that we had to shut everything down. But dreams don’t end that easily. After one year of nonstop R&D, sleepless nights, and risking everything again on 9 June, DE’NOIR Fragrances was born. Today, our perfumes have reached almost every city of Pakistan. Hundreds of people in every city wear DE’NOIR daily. Maybe 550–600 from one city alone. Still not a massive number. But for us? It’s proof that a dream once started from nothing… is finally being worn by Pakistan.